State of the Industry: Greeting Cards in the U.S.
Published: July 2020 (15th Edition)
Price: $159.00
Report Contents:
Written Analysis (33 pages):
Drivers of Industry Growth
Personalization and New Technologies Lead to More Upscale Purchases
COVID-19 and Economy’s Impact on Greeting Card Sales
Emphasis on Environment and Greener Practices Fuels Demand
Greeting Card Product Trends
Retail Sales of Greeting Cards
E-Cards and Greeting Cards Work Together to Boost Sales
Greeting Card Sales by Occasion
Distribution Trends
Demographic Profile of Greeting Card Consumers
Publishers’ Sales
Producer Price Trends
Leading Greeting Card Companies
Social Media and Other Successful Marketing Strategies
Statistical Tables (9 tables):
Retail Sales of Greeting Cards in the U.S., 2005-2024
Sales of E-Greeting Cards in the U.S., 2005-2024
Distribution of Greeting Card Sales in the U.S., by Occasion, 2018, 2019, 2020, and 2024
Distribution of Greeting Card Sales in the U.S., by Channel, 2018, 2019, 2020, and 2024
Demographic Profile of Greeting Card Consumers, 2019 and 2024
U.S. Publishers’ Sales of Greeting Cards, 2005-2024
Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2018, 2019, 2020, and 2024
U.S. Producer Price Trends for Greeting Cards, 2005-2024
U.S. Producer Price Trends for Greeting Cards, Seasonal vs. Everyday, 2005-2024
Graphs (4 graphs):
Retail Sales of Greeting Cards in the U.S., 2014-2024
Distribution of Greeting Card Sales in the U.S., by Channel, 2019
Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2019
U.S. Producer Price Trends for Greeting Cards, 2014-2024