State of the Industry: Greeting Cards in the U.S.

Published:  July 2019 (14th Edition)

Price:  $159.00

Report Contents:

Written Analysis (31 pages):

Drivers of Industry Growth

Personalization and New Technologies Lead to More Upscale Purchases

Economy’s Impact on Sales

Emphasis on Environment and Greener Practices Fuels Demand

Greeting Card Product Trends

Retail Sales of Greeting Cards

E-Cards and Greeting Cards Work Together to Boost Sales

Greeting Card Sales by Occasion

Distribution Trends

Demographic Profile of Greeting Card Consumers

Publishers’ Sales

Producer Price Trends

Leading Greeting Card Companies

Social Media and Other Successful Marketing Strategies

Statistical Tables (9 tables):

Retail Sales of Greeting Cards in the U.S., 2000-2023

Sales of E-Greeting Cards in the U.S., 2000-2023

Distribution of Greeting Card Sales in the U.S., by Occasion, 2017, 2018, 2019, and 2023

Distribution of Greeting Card Sales in the U.S., by Channel, 2017, 2018, 2019, and 2023

Demographic Profile of Greeting Card Consumers, 2018 and 2023

U.S. Publishers’ Sales of Greeting Cards, 2000-2023

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2017, 2018, 2019, and 2023

U.S. Producer Price Trends for Greeting Cards, 2000-2023

U.S. Producer Price Trends for Greeting Cards, Seasonal vs. Everyday, 2000-2023

Graphs (4 graphs):

Retail Sales of Greeting Cards in the U.S., 2013-2023

Distribution of Greeting Card Sales in the U.S., by Channel, 2018

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2018

U.S. Producer Price Trends for Greeting Cards, 2013-2023