State of the Industry: Kombucha in the U.S.

Published:  March 2020 (4th Edition)

Price:  $159.00

Report Contents:

Written Analysis (22 pages):

Industry Background

Drivers of Industry Growth

Health Trends Boost Demand for Kombucha

New Flavors, Varieties, and Packaging Attract Wider Audience

Economy and Changing Demographics Impact Kombucha Consumption

Organic Tea Sales a Promising Sign for Kombucha

Kombucha Sales, Distribution, and Leading Brands

Retail Sales of Ready-to-Drink (RTD) Tea

Per Capita Consumption of Tea

Producer Price Trends for Canned and Bottled Tea

Demographic Trends for Expenditures on Tea

Social Media a Vital Marketing Tool for Kombucha Companies

Statistical Tables (10 tables):

Sales of Kombucha in the U.S., 2011-2024

Distribution of Kombucha Sales in the U.S., Flavored vs. Non-Flavored, 2018, 2019, 2020, and 2024

Distribution of Kombucha Sales in the U.S., Natural Channel vs. Conventional Channel, 2018, 2019, 2020, and 2024

Global Sales of Kombucha, 2011-2024

Retail Sales of Ready-to-Drink (RTD) Tea in the U.S., 2018, 2019, and 2024

Volume Sales of Ready-to-Drink (RTD) Tea in the U.S., 2011-2024

Per Capita Consumption of Tea in the U.S., 2011-2024

Per Capita Consumption of Ready-to-Drink (RTD) Tea in the U.S., 2011-2024

U.S. Producer Price Trends for Canned vs. Bottled Tea, 2011-2024

Average Annual Household Expenditures on Tea, by Detailed Demographic Characteristics, 2019 and 2024

Graphs (3 graphs):

Sales of Kombucha in the U.S., 2014-2024

Distribution of Kombucha Sales in the U.S., Flavored vs. Non-Flavored, 2019

Per Capita Consumption of Tea in the U.S., 2014-2024