State of the Industry: Rum in the U.S.

Published:  November 2021 (2nd Edition)

Price:  $159.00

Report Contents:

Written Analysis (26 pages):

Drivers of Industry Growth

Demographic Patterns Support Upscale Rum Consumption

Flavored Rum Sales and Market Shares

Overall Rum Sales Trends

Value Priced Rum

Premium Rum

High End Premium Rum

Super Premium Rum

Per Capita Consumption Trends

Imports and Exports

Leading Brands and Case Sales

Ready-to-Drink Cocktails Provide Another Avenue for Growth

Demographic Trends for Expenditures on Alcoholic Beverages

Consumer Price Trends for Distilled Spirits

COVID-19 and Economy’s Impact on Rum Sales

Social Media is a Vital Marketing Tool for Rum Companies

Greener Practices Can Boost Profits and Demand

Statistical Tables (20 tables):

Dollar and Volume Sales of Rum in the U.S., 2007-2025

Average Price Per 9-Liter Case of Rum Sold in the U.S., 2007-2025

Dollar Sales of Rum in the U.S., by Price Point, 2007-2025

Volume Sales of Rum in the U.S., by Price Point, 2007-2025

Distribution of Rum Sales in the U.S., Flavored vs. Non-Flavored, 2019, 2020, 2021, and 2025

Dollar Sales of Rum in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2025

Volume Sales of Rum in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2025

Per Capita Consumption of Rum in the U.S., 2007-2025

Per Capita Consumption of Distilled Spirits in the U.S., 2007-2025

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2020

Value and Volume of U.S. Rum Imports, 2007-2025

U.S. Imports of Rum, by Top 10 Import Countries, 2019 and 2020

Value and Volume of U.S. Rum Exports, 2007-2025

U.S. Exports of Rum, by Top 10 Export Countries, 2019 and 2020

Top 12 Brands of Rum, Ranked by Global Sales, 2020

Average Annual Household Expenditures on Alcoholic Beverages, by Detailed Demographic Characteristics, 2020 and 2025

Average Annual Household Expenditures on Alcoholic Beverages At Home, by Detailed Demographic Characteristics, 2020 and 2025

Average Annual Household Expenditures on Alcoholic Beverages Away From Home, by Detailed Demographic Characteristics, 2020 and 2025

U.S. Consumer Price Trends for Distilled Spirits, 2007-2025

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2007-2025

Graphs (3 graphs):

Dollar Sales of Rum in the U.S., 2015-2025

Average Price Per 9-Liter Case of Rum Sold in the U.S., 2015-2025

Per Capita Consumption of Rum in the U.S., 2015-2025