State of the Industry: Whiskey in the U.S.

Published:  October 2019 (8th Edition)

Price:  $199.00

Report Contents:

Written Analysis (34 pages):

Drivers of Industry Growth

Changing Demographics Benefit Upscale Whiskey Consumption

Overall Whiskey Sales Trends

Sales by Price Point

Flavored Whiskey Sales and Market Shares

Bourbon and Tennessee Whiskey

Canadian Whiskey

Single Malt and Blended Scotch Whiskey

Blended Whiskey, Other Than Scotch

Irish Whiskey

Per Capita Consumption Trends

Imports and Exports

Leading Brands and Market Shares

Demographic Trends for Expenditures on Whiskey and Alcoholic Beverages

Consumer Price Trends for Whiskey and Distilled Spirits

Economy’s Impact on Whiskey Sales

Social Media a Vital Marketing Tool for Whiskey Companies

Greener Practices Can Boost Profits and Demand

Statistical Tables (29 tables):

Dollar and Volume Sales of Whiskey in the U.S., 2007-2023

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2007-2023

Dollar Sales of Whiskey in the U.S., by Price Point, 2007-2023

Volume Sales of Whiskey in the U.S., by Price Point, 2007-2023

Distribution of Whiskey Sales in the U.S., Flavored vs. Non-Flavored, 2017, 2018, 2019, and 2023

Dollar Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2023

Volume Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2023

Dollar and Volume Sales of Bourbon and Tennessee Whiskey in the U.S., 2007-2023

Dollar and Volume Sales of Canadian Whiskey in the U.S., 2007-2023

Dollar and Volume Sales of Blended Scotch Whiskey in the U.S., 2007-2023

Dollar and Volume Sales of Single Malt Scotch Whiskey in the U.S., 2007-2023

Dollar and Volume Sales of Blended Whiskey, Other Than Scotch, in the U.S., 2007-2023

Dollar and Volume Sales of Irish Whiskey in the U.S., 2007-2023

Per Capita Consumption of Whiskey in the U.S., 2007-2023

Per Capita Consumption of Distilled Spirits in the U.S., 2007-2023

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2018

Value and Volume of U.S. Whiskey Imports, 2007-2023

U.S. Imports of Whiskey, by Top 10 Import Countries, 2017 and 2018

Value and Volume of U.S. Whiskey Exports, 2007-2023

U.S. Exports of Whiskey, by Top 10 Export Countries, 2017 and 2018

U.S. Dollar and Unit Sales for the Top 5 Brands of Whiskey, 2018-2019

Top 25 Brands of Whiskey, Ranked by Global Sales, 2018

Average Annual Household Expenditures on Whiskey, by Detailed Demographic Characteristics, 2018 and 2023

Average Annual Household Expenditures on Alcoholic Beverages, by Detailed Demographic Characteristics, 2018 and 2023

Average Annual Household Expenditures on Alcoholic Beverages At Home, by Detailed Demographic Characteristics, 2018 and 2023

Average Annual Household Expenditures on Alcoholic Beverages Away From Home, by Detailed Demographic Characteristics, 2018 and 2023

U.S. Consumer Price Trends for Whiskey, 2007-2023

U.S. Consumer Price Trends for Distilled Spirits, 2007-2023

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2007-2023

Graphs (3 graphs):

Dollar Sales of Whiskey in the U.S., 2013-2023

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2013-2023

Per Capita Consumption of Whiskey in the U.S., 2013-2023