State of the Industry: Greeting Cards in the U.S.

Published:  August 2024 (19th Edition)

Price:  $169.00

Report Contents:

Written Analysis (41 pages):

Drivers of Industry Growth

Personalization and New Technologies Lead to More Upscale Purchases

Economy Trends and Pandemic’s Impact on Greeting Card Sales

Emphasis on Environment and Greener Practices Fuels Demand

Greeting Card Product Trends

Retail Sales of Greeting Cards

E-Cards and Greeting Cards Work Together to Boost Sales

Greeting Card Sales by Occasion

Distribution Trends

Demographic Profile of Greeting Card Consumers

Publishers’ Sales

Producer Price Trends

Leading Greeting Card Companies

Social Media and Other Successful Marketing Strategies

Statistical Tables (9 tables):

Retail Sales of Greeting Cards in the U.S., 2010-2028

Sales of E-Greeting Cards in the U.S., 2010-2028

Distribution of Greeting Card Sales in the U.S., by Occasion, 2022, 2023, 2024, and 2028

Distribution of Greeting Card Sales in the U.S., by Channel, 2022, 2023, 2024, and 2028

Demographic Profile of Greeting Card Consumers, 2023 and 2028

U.S. Publishers’ Sales of Greeting Cards, 2010-2028

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2022, 2023, 2024, and 2028

U.S. Producer Price Trends for Greeting Cards, 2010-2028

U.S. Producer Price Trends for Greeting Cards, Seasonal vs. Everyday, 2010-2028

Graphs (4 graphs):

Retail Sales of Greeting Cards in the U.S., 2018-2028

Distribution of Greeting Card Sales in the U.S., by Channel, 2023

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2023

U.S. Producer Price Trends for Greeting Cards, 2018-2028