State of the Industry: Kombucha in the U.S.

Published:  April 2025 (8th Edition)

Price:  $179.00

Report Contents:

Written Analysis (31 pages):

Industry Background

Drivers of Industry Growth

Health Trends Boost Demand for Kombucha

New Flavors, Varieties, and Packaging Attract Wider Audience

Demographics and Economy Impact Kombucha Consumption

Organic Tea Sales a Promising Sign for Kombucha

Kombucha Sales, Distribution, and Leading Brands

Hard Kombucha Sales Trends

Retail Sales of Ready-to-Drink (RTD) Tea

Per Capita Consumption of Tea

Producer Price Trends for Canned and Bottled Tea

Demographic Trends for Expenditures on Tea

Social Media is a Vital Marketing Tool for Kombucha Companies

Sources and Methodology

Statistical Tables (13 tables):

Sales of Kombucha in the U.S., 2011-2029

Distribution of Kombucha Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029

Distribution of Kombucha Sales in the U.S., Natural Channel vs. Conventional Channel, 2023, 2024, 2025, and 2029

U.S. Dollar Sales for the Top 10 Brands of Refrigerated Kombucha, 2023-2024

Global Sales of Kombucha, 2011-2029

Sales of Hard Kombucha in the U.S., 2015-2029

Global Sales of Hard Kombucha, 2015-2029

Retail Sales of Ready-to-Drink (RTD) Tea in the U.S., 2023, 2024, and 2029

Volume Sales of Ready-to-Drink (RTD) Tea in the U.S., 2011-2029

Per Capita Consumption of Tea in the U.S., 2011-2029

Per Capita Consumption of Ready-to-Drink (RTD) Tea in the U.S., 2011-2029

U.S. Producer Price Trends for Canned vs. Bottled Tea, 2011-2029

Average Annual Household Expenditures on Tea, by Detailed Demographic Characteristics, 2024 and 2029

Graphs (4 graphs):

Sales of Kombucha in the U.S., 2019-2029

Distribution of Kombucha Sales in the U.S., Flavored vs. Non-Flavored, 2024

Sales of Hard Kombucha in the U.S., 2019-2029

Per Capita Consumption of Tea in the U.S., 2019-2029