State of the Industry: Ready-to-Drink (RTD) Cocktails in the U.S.

Published:  December 2025 (4th Edition)

Price:  $179.00

Report Contents:  (48 pages)

Written Analysis (28 pages):

Drivers of Industry Growth

Demographics Support Long-Term RTD Cocktail Consumption

RTD Cocktails Benefit From Health and Gluten-Free Trends

RTD Cocktail Sales Trends

Per Capita Consumption of RTD Cocktails

Beverage Companies Expand Portfolios with RTD Cocktails

Demographic Trends for Expenditures on Distilled Spirits

Consumer Price Trends for Distilled Spirits

Economy’s Impact on RTD Cocktail Sales

Social Media is a Vital Marketing Tool for RTD Cocktail Companies

Greener Practices Save Money and Help Boost Demand

Sources and Methodology

Statistical Tables (17 tables):

Dollar and Volume Sales of Ready-to-Drink (RTD) Cocktails in the U.S., 2018-2029

Average Price Per 9-Liter Case of Ready-to-Drink (RTD) Cocktails Sold in the U.S., 2018-2029

Dollar Sales of Ready-to-Drink (RTD) Cocktails in the U.S., by Price Point, 2018-2029

Volume Sales of Ready-to-Drink (RTD) Cocktails in the U.S., by Price Point, 2018-2029

Dollar Sales of Ready-to-Drink (RTD) Cocktails in the U.S., As a Percentage of Total Distilled Spirits Sales, 2018-2029

Volume Sales of Ready-to-Drink (RTD) Cocktails in the U.S., As a Percentage of Total Distilled Spirits Sales, 2018-2029

Per Capita Consumption of Ready-to-Drink (RTD) Cocktails in the U.S., 2018-2029

Per Capita Consumption of Distilled Spirits in the U.S., 2018-2029

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024

Retail Sales of Ready-to-Drink (RTD) Cocktails in the U.S., by Type, 2018-2029

U.S. Dollar Sales for the Top 20 Brands of Premixed Cocktails, 2024-2025

U.S. Dollar Sales for the Top 10 Brands of Spirits-Based Seltzers, 2024-2025

Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029

U.S. Consumer Price Trends for Distilled Spirits, 2018-2029

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2018-2029

Graphs (3 graphs):

Dollar Sales of Ready-to-Drink (RTD) Cocktails in the U.S., 2019-2029

Average Price Per 9-Liter Case of Ready-to-Drink (RTD) Cocktails Sold in the U.S., 2019-2029

Per Capita Consumption of Ready-to-Drink (RTD) Cocktails in the U.S., 2019-2029