State of the Industry: Pet Insurance in the U.S.

Published:  September 2026 (6th Edition)

Price:  $179.00

Report Contents:  (53 pages)

Written Analysis (30 pages):

Drivers of Industry Growth

Demographics Support Premium Pet Services

Obesity and Aging Trends to Boost Pet Insurance Expenditures

Pet Insurance Expenditures and Average Premiums

Number of Insured Pets

Industry Leaders

Veterinary Expenditures

Dog Population

Cat Population

Demographic Profile of Dog Owners

Demographic Profile of Cat Owners

Population of Other Pets

Demographic Trends for Expenditures on Pet Services

Demographic Trends for Veterinary Expenditures

Social Media is a Vital Marketing Tool for Pet Insurance Companies

Sources and Methodology (not included in page count)

Statistical Tables (20 tables):

Pet Insurance Expenditures in the U.S., 2018-2030

Pet Insurance Expenditures in the U.S., by State, 2025

Pet Insurance Expenditures in the U.S., Dogs vs. Cats, 2021-2030

Distribution of Pet Insurance Expenditures in the U.S., Dogs vs. Cats, 2021-2030

Average Yearly Premium Per Insured Pet in the U.S., 2018-2030

Average Yearly Premium Per Insured Pet in the U.S., Dogs vs. Cats, 2018-2030

Number of Insured Pets in the U.S., 2018-2030

Number of Insured Pets in the U.S., Dogs vs. Cats, 2018-2030

Distribution of the Number of Insured Pets in the U.S., Dogs vs. Cats, 2018-2030

Veterinary Expenditures in the U.S., 2018-2030

Pet Supplies/Medicine Expenditures in the U.S., 2018-2030

Dog Population in the U.S., 2018-2030

Dog Population in the U.S., by State, 2025

Cat Population in the U.S., 2018-2030

Cat Population in the U.S., by State, 2025

Demographic Profile of Dog Owners, 2025 and 2030

Demographic Profile of Cat Owners, 2025 and 2030

Population of Pet Birds, Reptiles, Small Animals, and Horses in the U.S., 2023, 2024, 2025, and 2030

Average Annual Household Expenditures on Pet Services, by Detailed Demographic Characteristics, 2025 and 2030

Average Annual Household Expenditures on Veterinary Services, by Detailed Demographic Characteristics, 2025 and 2030

Graphs (3 graphs):

Pet Insurance Expenditures in the U.S., 2020-2030

Number of Insured Pets in the U.S., 2020-2030

Veterinary Expenditures in the U.S., 2020-2030