State of the Industry: Coffee Shops in the U.S.

Published: April 2026 (20th Edition)

Price: $179.00

Report Contents: (64 pages)

Written Analysis (45 pages):

Drivers of Industry Growth

Cold/Flash/Nitro Coffee, Innovative Flavors, and Functionality Boost Demand

Demographic Patterns Support Premium Coffee Consumption

Economic Trends and Tariffs Impact Coffee Shops

Tea Providing More Diversity for Coffee Shops

Greener and Sustainable Practices Can Increase Profits and Sales

Coffee Shop Sales Fueled by Independents, Regional Chains, and Small Franchises

Sales by State

Product Sales Trends

Number and Location of Coffee Shops

Average Sales Per Coffee Shop

Per Capita Consumption of Coffee and Tea

Competition for Coffee Sales

Demographic Trends for Expenditures on Coffee

Demographic Trends for Expenditures on Tea

Consumer Price Trends for Coffee and Tea

Leading Coffee Shop Chains

Social Media is a Vital Marketing Tool for Coffee Shops

Sources and Methodology (not included in page count)

Statistical Tables (16 tables):

Coffee Shop Sales in the U.S., 2010-2030

Coffee Shop Sales in the U.S., by State, 2025

Coffee Shop Sales in the U.S., by Type of Merchandise and Service, 2024, 2025, and 2030

Sales of Coffee in Coffee Shops in the U.S., 2010-2030

Number of Coffee Shops in the U.S., 2010-2030

Number of Coffee Shops in the U.S., by State, 2025

Average Sales Per Coffee Shop in the U.S., 2010-2030

Average Sales Per Coffee Shop in the U.S., by State, 2025

Per Capita Consumption of Coffee in the U.S., 2010-2030

Per Capita Consumption of Tea in the U.S., 2010-2030

Average Annual Household Expenditures on Coffee, by Detailed Demographic Characteristics, 2025 and 2030

Average Annual Household Expenditures on Tea, by Detailed Demographic Characteristics, 2025 and 2030

U.S. Consumer Price Trends for Coffee, 2010-2030

U.S. Consumer Price Trends for Coffee, Roasted vs. Instant, 2010-2030

U.S. Consumer Price Trends for Tea, 2010-2030

U.S. Food Expenditures, Away From Home vs. At Home, 2010-2030

Graphs (3 graphs):

Coffee Shop Sales in the U.S., 2020-2030

Number of Coffee Shops in the U.S., 2020-2030

Per Capita Consumption of Coffee in the U.S., 2020-2030