State of the Industry: Energy Drinks in the U.S.

Published:  October 2025 (15th Edition)

Price: $179.00

Report Contents:

Written Analysis (39 pages):

Drivers of Industry Growth

Healthier and Functional Ingredients Help Boost Demand

New Customers and Niche Markets to Fuel Long-Term Success

Energy Shots Failing to Expand Customer Base

Volume Sales Trends for Energy Drinks

Per Capita Consumption of Energy Drinks

Dollar Sales of Energy Drinks, Energy Shots, and Energy Drink Mixes

Distribution Channel Trends

Leading Brands and Market Shares

On-Premise Energy Drink Sales

Consumer Price Trends for Energy Drinks

Demographic Trends for Expenditures on Energy Drinks

Economy’s Impact on Energy Drink Sales

Social Media is a Vital Marketing Tool for Energy Drink Companies

Sources and Methodology

Statistical Tables (17 tables):

Volume Sales of Energy Drinks in the U.S., 2010-2029

Distribution of Volume Sales of Energy Drinks in the U.S., by Region, 2023, 2024, 2025, and 2029

Per Capita Consumption of Energy Drinks in the U.S., 2010-2029

Total U.S. Sales of Energy Drinks and Energy Shots, 2010-2029

Product Mix for U.S. Sales of Energy Drinks vs. Energy Shots, 2010-2029

U.S. Sales of Energy Drinks, 2010-2029

U.S. Sales of Energy Shots, 2010-2029

U.S. Sales of Energy Drink Mixes, 2017-2029

Distribution of Energy Drink Sales in the U.S., by Retail Channel, 2023, 2024, 2025, and 2029

Convenience Store Sales of Energy Drinks and Energy Shots in the U.S., 2024, 2025, and 2029

U.S. Dollar Sales and Market Shares for the Top 20 Brands of Energy Drinks, 2024

U.S. Dollar Sales and Market Shares for the Top 10 Brands of Energy Drinks, 2025

U.S. Dollar Sales and Market Shares for the Top 10 Brands of Energy Shots, 2024

U.S. Dollar Sales and Market Shares for the Top 10 Brands of Energy Shots, 2025

U.S. Dollar Sales and Market Shares for the Top 5 Brands of Energy Drink Mixes, 2024

U.S. Consumer Price Trends for Energy Drinks, 2010-2029

Average Annual Household Expenditures on Energy Drinks, by Detailed Demographic Characteristics, 2024 and 2029

Graphs (4 graphs):

Volume Sales of Energy Drinks in the U.S., 2019-2029

Per Capita Consumption of Energy Drinks in the U.S., 2019-2029

Total U.S. Sales of Energy Drinks and Energy Shots, 2019-2029

Distribution of Energy Drink Sales in the U.S., by Retail Channel, 2024