State of the Industry: Tea in the U.S.

Published:  April 2026 (19th Edition)

Price:  $179.00

Report Contents:  (73 pages)

Written Analysis (48 pages):

Drivers of Industry Growth

Health Trends Boost Demand for Tea

Tea Varietals, Flavors, and Formats Attract a Wider Audience

Bubble Tea Market Size and Trends

Single-Cup Tea Fails to Reap Benefits of At-Home Consumption

Demographic Patterns Support Premium Tea Consumption

Economic Trends Impact the Tea Industry

Organic Tea Sales and Sustainable Practices

U.S. Apparent Consumption of Tea

Foreign Trade and Tariffs

U.S. Shipments of Tea

Prices Impacted by Quality Ingredients and Tariffs

Per Capita Consumption Trends

Retail Sales of Tea

Market Shares for the Leading Brands of Tea

Specialty Tea Rooms and Foodservice Sales

Vending Sales of Tea

Demographic Trends for Expenditures on Tea

Social Media is a Vital Marketing Tool for Tea Companies

Sources and Methodology (not included in page count)

Statistical Tables (22 tables):

U.S. Apparent Consumption of Tea, 2010-2030

U.S. Imports and Exports of Tea, 2010-2030

U.S. Imports of Tea, by Top 10 Import Countries, 2024 and 2025

U.S. Exports of Tea, by Top 10 Export Countries, 2024 and 2025

Total U.S. Shipments of Tea, 2010-2030

U.S. Shipments of Tea Sold in Consumer Packages, 2010-2030

U.S. Shipments of Canned vs. Bottled Iced Tea, 2010-2030

U.S. Producer Price Trends for Tea, 2010-2030

U.S. Producer Price Trends for Canned vs. Bottled Iced Tea, 2010-2030

U.S. Consumer Price Trends for Tea, 2010-2030

Per Capita Consumption of Tea in the U.S., 2010-2030

Per Capita Consumption of Ready-to-Drink (RTD) Tea in the U.S., 2010-2030

Retail Sales of Shelf-Stable and Refrigerated Ready-to-Drink (RTD) Tea, Tea Bags/Loose-Leaf Tea, Instant Tea, and Tea Pods in the U.S., 2024, 2025, and 2030

Volume Sales of Ready-to-Drink (RTD) Tea in the U.S., 2010-2030

U.S. Dollar Sales and Market Shares for the Top 10 Brands of Shelf-Stable Ready-to-Drink (RTD) Tea, 2024-2025

U.S. Dollar Sales and Market Shares for the Top 10 Brands of Refrigerated Ready-to-Drink (RTD) Tea, 2024-2025

U.S. Dollar Sales and Market Shares for the Top 5 Brands of Bagged/Loose-Leaf Tea, 2024-2025

Private Label Tea Bag/Loose-Leaf Tea Sales in the U.S., 2010-2030

Convenience Store Sales of Ready-to-Drink Tea (RTD) in the U.S., 2024, 2025, and 2030

Foodservice Sales of Tea in the U.S., 2010-2030

Vending Sales of Tea in the U.S., 2010-2030

Average Annual Household Expenditures on Tea, by Detailed Demographic Characteristics, 2025 and 2030

Graphs (3 graphs):

U.S. Apparent Consumption of Tea, 2020-2030

Per Capita Consumption of Tea in the U.S., 2020-2030

Volume Sales of Ready-to-Drink (RTD) Tea in the U.S., 2020-2030