State of the Industry: Vodka in the U.S.

Published:  November 2025 (15th Edition)

Price:  $179.00

Report Contents:  (60 pages)

Written Analysis (37 pages):

Drivers of Industry Growth

Demographics Support Upscale Vodka Consumption

Flavored Vodka Sales and Market Shares

Overall Vodka Sales Trends

Value Priced Vodkas

Premium Vodkas

High End Premium Vodkas

Super Premium Vodkas

Per Capita Consumption Trends

Foreign Trade and Tariffs

Leading Vodka Brands

Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth

Demographic Trends for Expenditures on Distilled Spirits

Consumer Price Trends for Distilled Spirits

Economy’s Impact on Vodka Sales

Social Media is a Vital Marketing Tool for Vodka Companies

Greener Practices Can Boost Profits and Demand

Sources and Methodology

Statistical Tables (20 tables):

Dollar and Volume Sales of Vodka in the U.S., 2010-2029

Average Price Per 9-Liter Case of Vodka Sold in the U.S., 2010-2029

Dollar Sales of Vodka in the U.S., by Price Point, 2010-2029

Volume Sales of Vodka in the U.S., by Price Point, 2010-2029

Distribution of Vodka Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029

Dollar Sales of Vodka in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Volume Sales of Vodka in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Per Capita Consumption of Vodka in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024

Value and Volume of U.S. Vodka Imports, 2010-2029

U.S. Imports of Vodka, by Top 10 Import Countries, 2023 and 2024

Value and Volume of U.S. Vodka Exports, 2010-2029

U.S. Exports of Vodka, by Top 10 Export Countries, 2023 and 2024

Top 25 Brands of Vodka, Ranked by Global Sales, 2024

Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029

U.S. Consumer Price Trends for Distilled Spirits, 2010-2029

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029

Graphs (3 graphs):

Dollar Sales of Vodka in the U.S., 2019-2029

Average Price Per 9-Liter Case of Vodka Sold in the U.S., 2019-2029

Per Capita Consumption of Vodka in the U.S., 2019-2029