State of the Industry: Wine in the U.S.

Published:  January 2026 (20th Edition)

Price:  $179.00

Report Contents:  (83 pages)

Written Analysis (56 pages):

Drivers of Industry Growth

Baby Boomers Slowly Losing Grip on Wine Sales

Millennials and Gen Z are Key to Future Growth as Gen X’s Wine Consumption Inches Upward

Direct-to-Consumer and E-Commerce Wine Shipments

Organic Wine Sales

Wine Industry Adopting Greener Practices

Cans and Alternative Packaging Continue to Gain Market Share

Wine Sales Trends

Volume Sales for Each Type of Wine

Top Selling Wine Varietals

Sales by Price Point

Per Capita Consumption Trends

Demographic Trends for Expenditures on Wine

Leading Wine Companies

Top Brands and Market Shares

Foreign Trade and Tariffs

Number and Location of Wineries

Producer and Consumer Price Trends for Wine

Restaurant and On-Premise Sales of Wine

Economy’s Impact on Wine Sales

Social Media is a Vital Marketing Tool for Wine Companies

Sources and Methodology

Statistical Tables (23 tables):

Dollar and Volume Sales of Wine in the U.S., 2010-2030

Dollar Sales of Wine in the U.S., by State, 2025

Average Price Per Gallon of Wine Sold in the U.S., 2010-2030

Volume Sales of Wine in the U.S., by Type of Wine, 2010-2030

Distribution of Table Wine Sales in the U.S., by Color, 2024, 2025, 2026, and 2030

Case Volume Market Shares for the Top 15 Wine Varietals, 2024, 2025, 2026, and 2030

Distribution of Wine Sales in the U.S., by Price Point, 2024, 2025, 2026, and 2030

Per Capita Consumption of Wine in the U.S., 2010-2030

Per Capita Consumption of Wine in the U.S., by State, 2025

Average Annual Household Expenditures on Wine, by Detailed Demographic Characteristics, 2025 and 2030

Average Annual Household Expenditures on Wine At Home, by Detailed Demographic Characteristics, 2025 and 2030

Average Annual Household Expenditures on Wine Away From Home, by Detailed Demographic Characteristics, 2025 and 2030

Top 30 Wine Companies, Ranked by U.S. Case Sales, 2024

Value and Volume of U.S. Wine Imports, 2010-2030

U.S. Imports of Wine, by Top 10 Import Countries, 2024 and 2025

Value and Volume of U.S. Wine Exports, 2010-2030

U.S. Exports of Wine, by Top 10 Export Countries, 2024 and 2025

Number of Wineries in the U.S., 2010-2030

Number of Wineries in the U.S., by State, 2025

U.S. Producer Price Trends for Wine, 2010-2030

U.S. Producer Price Trends for Wine, Red vs. White, 2010-2030

U.S. Producer Price Trends for Wine, Rose vs. Sparkling, 2014-2030

U.S. Consumer Price Trends for Wine, At Home vs. Away From Home, 2010-2030

Graphs (4 graphs):

Dollar Sales of Wine in the U.S., 2020-2030

Case Volume Market Shares for the Top 10 Wine Varietals, 2025

Per Capita Consumption of Wine in the U.S., 2020-2030

Number of Wineries in the U.S., 2020-2030

Click here for State of the Industry Snapshot:  Non-Alcoholic Wine in the U.S.