State of the Industry: Florists in the U.S.

Published:  October 2026 (20th Edition)

Price:  $179.00

Report Contents:  (57 pages)

Written Analysis (36 pages):

Drivers of Industry Growth

Organic Flowers and Sustainable Practices Help Set Florists Apart

Successful Marketing Strategies to Battle Competition and Attract Younger Consumers

Social Media Has Become a Vital Marketing Tool

Florist Sales Trends

Product-by-Product Sales Analysis

Seasonal and Non-Holiday Sales Trends

Number and Location of Florists

Average Sales Per Florist

Price Trends for Florists and Flowers

Demographic Profile of Florist Customers

Foreign Trade and Tariffs for Cut Flowers and Plants

Economy’s Impact on Retail Florists

Sources and Methodology (not included in page count)

Statistical Tables (18 tables):

Retail Florist Sales in the U.S., 2010-2030

Retail Florist Sales in the U.S., by State, 2025

Retail Florist Sales in the U.S., by Product Type, 2024, 2025, and 2030

Distribution of Florist Sales in the U.S., by Holiday Occasion, 2024, 2025, 2026, and 2030

Distribution of Florist Sales in the U.S., by Non-Holiday Occasion, 2024, 2025, 2026, and 2030

Number of Retail Florists in the U.S., 2010-2030

Number of Retail Florists in the U.S., by State, 2025

Average Sales Per Retail Florist in the U.S., 2010-2030

Average Sales Per Retail Florist in the U.S., by State, 2025

Producer Price Trends for Retail Florists in the U.S., 2010-2030

U.S. Consumer Price Trends for Flowers and Indoor Plants, 2010-2030

Demographic Profile of Florist Customers, 2025 and 2030

Average Annual Household Expenditures on Fresh Flowers and Indoor Plants, by Detailed Demographic Characteristics, 2025 and 2030

Retail Sales of Floriculture Products in the U.S., 2010-2030

Per Capita Spending on Floriculture Products in the U.S., 2010-2030

U.S. Imports and Exports of Cut Flowers and Plants, 2010-2030

U.S. Imports of Cut Flowers and Plants, by Top 10 Import Countries, 2024 and 2025

U.S. Exports of Cut Flowers and Plants, by Top 10 Export Countries, 2024 and 2025

Graphs (3 graphs):

Retail Florist Sales in the U.S., 2020-2030

Number of Retail Florists in the U.S., 2020-2030

Retail Sales of Floriculture Products in the U.S., 2020-2030