State of the Industry: Hard Seltzer in the U.S.

Published:  April 2025 (5th Edition)

Price: $179.00

Report Contents:

Written Analysis (27 pages):

Drivers of Industry Growth

Demographic Shifts Support Hard Seltzer Consumption

Hard Seltzer Benefits From Health and Gluten-Free Trends

Hard Seltzer Sales Trends

Spirits-Based Seltzers Outpacing Beer-Based Varieties

Per Capita Consumption of Hard Seltzer

Leading Brands and Market Shares

Pricing Trends for Hard Seltzer

Aluminum Can Supply and Tariffs Impact Hard Seltzer Production and Prices

Demographic Trends for Expenditures on Beer and Other Malt Beverages

Economic Trends and the Pandemic’s Impact on Hard Seltzer Sales

Social Media is a Vital Marketing Tool for Hard Seltzer Companies

Greener Practices Can Be Applied to Hard Seltzer Production

Sources and Methodology

Statistical Tables (15 tables):

Dollar and Volume Sales of Hard Seltzer in the U.S., 2018-2029

Average Price Per Case of Hard Seltzer Sold in the U.S., 2018-2029

Off-Premise Sales of Hard Seltzer in the U.S., 2018-2029

On-Premise Sales of Hard Seltzer in the U.S., 2018-2029

Retail Sales of Spirits-Based Seltzers in the U.S., 2020-2029

Per Capita Consumption of Hard Seltzer in the U.S., 2018-2029

U.S. Dollar and Case Sales for the Top 5 Brands of Beer-Based Hard Seltzer, 2024

U.S. Dollar Sales for the Top 20 Brands of Beer-Based Hard Seltzer, 2024

U.S. Producer Price Trends for Hard Seltzer, 2018-2029

U.S. Consumer Price Trends for Hard Seltzer, At Home vs. Away From Home, 2018-2029

Average Annual Household Expenditures on Beer and Other Malt Beverages, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Beer and Other Malt Beverages At Home, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Beer and Other Malt Beverages Away From Home, by Detailed Demographic Characteristics, 2024 and 2029

Retail Dollar and Volume Sales of Flavored Malt Beverages in the U.S., 2018-2029

Retail Dollar and Volume Sales of Sparkling Bottled Water in the U.S., 2023, 2024, and 2029

Graphs (3 graphs):

Dollar Sales of Hard Seltzer in the U.S., 2019-2029

Volume Sales of Hard Seltzer in the U.S., 2019-2029

Average Price Per Case of Hard Seltzer Sold in the U.S., 2019-2029