State of the Industry: Rum in the U.S.
Published: November 2021 (2nd Edition)
Price: $159.00
Report Contents:
Written Analysis (26 pages):
Drivers of Industry Growth
Demographic Patterns Support Upscale Rum Consumption
Flavored Rum Sales and Market Shares
Overall Rum Sales Trends
Value Priced Rum
Premium Rum
High End Premium Rum
Super Premium Rum
Per Capita Consumption Trends
Imports and Exports
Leading Brands and Case Sales
Ready-to-Drink Cocktails Provide Another Avenue for Growth
Demographic Trends for Expenditures on Alcoholic Beverages
Consumer Price Trends for Distilled Spirits
COVID-19 and Economy’s Impact on Rum Sales
Social Media is a Vital Marketing Tool for Rum Companies
Greener Practices Can Boost Profits and Demand
Statistical Tables (20 tables):
Dollar and Volume Sales of Rum in the U.S., 2007-2025
Average Price Per 9-Liter Case of Rum Sold in the U.S., 2007-2025
Dollar Sales of Rum in the U.S., by Price Point, 2007-2025
Volume Sales of Rum in the U.S., by Price Point, 2007-2025
Distribution of Rum Sales in the U.S., Flavored vs. Non-Flavored, 2019, 2020, 2021, and 2025
Dollar Sales of Rum in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2025
Volume Sales of Rum in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2025
Per Capita Consumption of Rum in the U.S., 2007-2025
Per Capita Consumption of Distilled Spirits in the U.S., 2007-2025
Per Capita Consumption of Distilled Spirits in the U.S., by State, 2020
Value and Volume of U.S. Rum Imports, 2007-2025
U.S. Imports of Rum, by Top 10 Import Countries, 2019 and 2020
Value and Volume of U.S. Rum Exports, 2007-2025
U.S. Exports of Rum, by Top 10 Export Countries, 2019 and 2020
Top 12 Brands of Rum, Ranked by Global Sales, 2020
Average Annual Household Expenditures on Alcoholic Beverages, by Detailed Demographic Characteristics, 2020 and 2025
Average Annual Household Expenditures on Alcoholic Beverages At Home, by Detailed Demographic Characteristics, 2020 and 2025
Average Annual Household Expenditures on Alcoholic Beverages Away From Home, by Detailed Demographic Characteristics, 2020 and 2025
U.S. Consumer Price Trends for Distilled Spirits, 2007-2025
U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2007-2025
Graphs (3 graphs):
Dollar Sales of Rum in the U.S., 2015-2025
Average Price Per 9-Liter Case of Rum Sold in the U.S., 2015-2025
Per Capita Consumption of Rum in the U.S., 2015-2025