State of the Industry: Tequila in the U.S.

Published:  November 2025 (11th Edition)

Price:  $179.00

Report Contents:

Written Analysis (35 pages):

Drivers of Industry Growth

Demographics Support Upscale Tequila Consumption

Flavored Tequila Sales and Market Shares

Overall Tequila Sales Trends

Value Priced Tequila

Premium Tequila

High End Premium Tequila

Super Premium Tequila

Mezcal Market Size and Trends

Per Capita Consumption Trends

Foreign Trade and Tariffs

Leading Tequila Brands

Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth

Demographic Trends for Expenditures on Distilled Spirits

Consumer Price Trends for Distilled Spirits

Economy’s Impact on Tequila Sales

Social Media is a Vital Marketing Tool for Tequila Companies

Greener Practices Can Boost Profits and Demand

Sources and Methodology

Statistical Tables (20 tables):

Dollar and Volume Sales of Tequila in the U.S., 2010-2029

Average Price Per 9-Liter Case of Tequila Sold in the U.S., 2010-2029

Dollar Sales of Tequila in the U.S., by Price Point, 2010-2029

Volume Sales of Tequila in the U.S., by Price Point, 2010-2029

Distribution of Tequila Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029

Dollar Sales of Tequila in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Volume Sales of Tequila in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Per Capita Consumption of Tequila in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024

Value and Volume of U.S. Tequila Imports, 2010-2029

U.S. Imports of Tequila, by Top 5 Import Countries, 2023 and 2024

Value and Volume of U.S. Tequila Exports, 2010-2029

U.S. Exports of Tequila, by Top 10 Export Countries, 2023 and 2024

Top 10 Brands of Tequila, Ranked by Global Sales, 2024

Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029

U.S. Consumer Price Trends for Distilled Spirits, 2010-2029

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029

Graphs (3 graphs):

Dollar Sales of Tequila in the U.S., 2019-2029

Average Price Per 9-Liter Case of Tequila Sold in the U.S., 2019-2029

Per Capita Consumption of Tequila in the U.S., 2019-2029