State of the Industry: Whiskey in the U.S.

Published:  October 2022 (11th Edition)

Price:  $199.00

Report Contents:

Written Analysis (41 pages):

Drivers of Industry Growth

Demographic Patterns Support Upscale Whiskey Consumption

Overall Whiskey Sales Trends

Sales by Price Point

Flavored Whiskey Sales and Market Shares

Bourbon and American Whiskey

Canadian Whiskey

Single Malt and Blended Scotch Whiskey

Blended Whiskey, Other Than Scotch

Irish Whiskey

Per Capita Consumption Trends

Imports and Exports

Leading Whiskey Brands

Demographic Trends for Expenditures on Whiskey and Alcoholic Beverages

Consumer Price Trends for Whiskey and Distilled Spirits

Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth

COVID-19 and Economy’s Impact on Whiskey Sales

Social Media is a Vital Marketing Tool for Whiskey Companies

Greener Practices Can Boost Profits and Demand

Statistical Tables (28 tables):

Dollar and Volume Sales of Whiskey in the U.S., 2007-2026

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2007-2026

Dollar Sales of Whiskey in the U.S., by Price Point, 2007-2026

Volume Sales of Whiskey in the U.S., by Price Point, 2007-2026

Distribution of Whiskey Sales in the U.S., Flavored vs. Non-Flavored, 2020, 2021, 2022, and 2026

Dollar Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2026

Volume Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2007-2026

Dollar and Volume Sales of Bourbon and American Whiskey in the U.S., 2007-2026

Dollar and Volume Sales of Canadian Whiskey in the U.S., 2007-2026

Dollar and Volume Sales of Blended Scotch Whiskey in the U.S., 2007-2026

Dollar and Volume Sales of Single Malt Scotch Whiskey in the U.S., 2007-2026

Dollar and Volume Sales of Blended Whiskey, Other Than Scotch, in the U.S., 2007-2026

Dollar and Volume Sales of Irish Whiskey in the U.S., 2007-2026

Per Capita Consumption of Whiskey in the U.S., 2007-2026

Per Capita Consumption of Distilled Spirits in the U.S., 2007-2026

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2021

Value and Volume of U.S. Whiskey Imports, 2007-2026

U.S. Imports of Whiskey, by Top 10 Import Countries, 2020 and 2021

Value and Volume of U.S. Whiskey Exports, 2007-2026

U.S. Exports of Whiskey, by Top 10 Export Countries, 2020 and 2021

Top 25 Brands of Whiskey, Ranked by Global Sales, 2021

Average Annual Household Expenditures on Whiskey, by Detailed Demographic Characteristics, 2021 and 2026

Average Annual Household Expenditures on Alcoholic Beverages, by Detailed Demographic Characteristics, 2021 and 2026

Average Annual Household Expenditures on Alcoholic Beverages At Home, by Detailed Demographic Characteristics, 2021 and 2026

Average Annual Household Expenditures on Alcoholic Beverages Away From Home, by Detailed Demographic Characteristics, 2021 and 2026

U.S. Consumer Price Trends for Whiskey, 2007-2026

U.S. Consumer Price Trends for Distilled Spirits, 2007-2026

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2007-2026

Graphs (3 graphs):

Dollar Sales of Whiskey in the U.S., 2016-2026

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2016-2026

Per Capita Consumption of Whiskey in the U.S., 2016-2026