State of the Industry: Whiskey in the U.S.

Published:  November 2025 (14th Edition)

Price:  $199.00

Report Contents:  (83 pages)

Written Analysis (50 pages):

Drivers of Industry Growth

Demographics Support Upscale Whiskey Consumption

Overall Whiskey Sales Trends

Sales by Price Point

Flavored Whiskey Sales and Market Shares

Bourbon and American Whiskey

Canadian Whiskey

Single Malt and Blended Scotch Whiskey

Blended Whiskey, Other Than Scotch

Irish Whiskey

Per Capita Consumption Trends

Foreign Trade and Tariffs

Leading Whiskey Brands

Demographic Trends for Expenditures on Whiskey and Distilled Spirits

Consumer Price Trends for Whiskey and Distilled Spirits

Ready-to-Drink (RTD) Cocktails Provide Another Avenue for Growth

Economy’s Impact on Whiskey Sales

Social Media is a Vital Marketing Tool for Whiskey Companies

Greener Practices Can Boost Profits and Demand

Sources and Methodology

Statistical Tables (30 tables):

Dollar and Volume Sales of Whiskey in the U.S., 2010-2029

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2010-2029

Dollar Sales of Whiskey in the U.S., by Price Point, 2010-2029

Volume Sales of Whiskey in the U.S., by Price Point, 2010-2029

Distribution of Whiskey Sales in the U.S., Flavored vs. Non-Flavored, 2023, 2024, 2025, and 2029

Dollar Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Volume Sales of Whiskey in the U.S., As a Percentage of Total Distilled Spirits Sales, 2010-2029

Dollar and Volume Sales of Bourbon and American Whiskey in the U.S., 2010-2029

Dollar and Volume Sales of Canadian Whiskey in the U.S., 2010-2029

Dollar and Volume Sales of Blended Scotch Whiskey in the U.S., 2010-2029

Dollar and Volume Sales of Single Malt Scotch Whiskey in the U.S., 2010-2029

Dollar and Volume Sales of Blended Whiskey, Other Than Scotch, in the U.S., 2010-2029

Dollar and Volume Sales of Irish Whiskey in the U.S., 2010-2029

Per Capita Consumption of Whiskey in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., 2010-2029

Per Capita Consumption of Distilled Spirits in the U.S., by State, 2024

Value and Volume of U.S. Whiskey Imports, 2010-2029

U.S. Imports of Whiskey, by Top 10 Import Countries, 2023 and 2024

Value and Volume of U.S. Whiskey Exports, 2010-2029

U.S. Exports of Whiskey, by Top 10 Export Countries, 2023 and 2024

Top 25 Brands of Whiskey, Ranked by Global Sales, 2024

Top 10 Brands of North American Whiskey, Ranked by Global Sales, 2024

Top 10 Brands of Scotch Whiskey, Ranked by Global Sales, 2024

Average Annual Household Expenditures on Whiskey, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits At Home, by Detailed Demographic Characteristics, 2024 and 2029

Average Annual Household Expenditures on Distilled Spirits Away From Home, by Detailed Demographic Characteristics, 2024 and 2029

U.S. Consumer Price Trends for Whiskey, 2010-2029

U.S. Consumer Price Trends for Distilled Spirits, 2010-2029

U.S. Consumer Price Trends for Distilled Spirits, At Home vs. Away From Home, 2010-2029

Graphs (3 graphs):

Dollar Sales of Whiskey in the U.S., 2019-2029

Average Price Per 9-Liter Case of Whiskey Sold in the U.S., 2019-2029

Per Capita Consumption of Whiskey in the U.S., 2019-2029