State of the Industry: Florists in the U.S.

Published:  September 2025 (19th Edition)

Price:  $179.00

Report Contents:  (57 pages)

Written Analysis (36 pages):

Drivers of Industry Growth

Organic Flowers and Greener Practices Boost Demand

Successful Marketing Strategies to Battle Competition and Attract Younger Consumers

Social Media Has Become a Vital Marketing Tool

Florist Sales Trends

Product-by-Product Sales Analysis

Seasonal and Non-Holiday Sales Trends

Number and Location of Florists

Average Sales Per Florist

Price Trends for Florists and Flowers

Demographic Profile of Florist Customers

Foreign Trade and Tariffs for Cut Flowers and Plants

Economy’s Impact on Retail Florists

Sources and Methodology

Statistical Tables (18 tables):

Retail Florist Sales in the U.S., 2010-2029

Retail Florist Sales in the U.S., by State, 2024

Retail Florist Sales in the U.S., by Product Type, 2023, 2024, and 2029

Distribution of Florist Sales in the U.S., by Holiday Occasion, 2023, 2024, 2025, and 2029

Distribution of Florist Sales in the U.S., by Non-Holiday Occasion, 2023, 2024, 2025, and 2029

Number of Retail Florists in the U.S., 2010-2029

Number of Retail Florists in the U.S., by State, 2024

Average Sales Per Retail Florist in the U.S., 2010-2029

Average Sales Per Retail Florist in the U.S., by State, 2024

Producer Price Trends for Retail Florists in the U.S., 2010-2029

U.S. Consumer Price Trends for Flowers and Indoor Plants, 2010-2029

Demographic Profile of Florist Customers, 2024 and 2029

Average Annual Household Expenditures on Fresh Flowers and Indoor Plants, by Detailed Demographic Characteristics, 2024 and 2029

Retail Sales of Floriculture Products in the U.S., 2010-2029

Per Capita Spending on Floriculture Products in the U.S., 2010-2029

U.S. Imports and Exports of Cut Flowers and Plants, 2010-2029

U.S. Imports of Cut Flowers and Plants, by Top 10 Import Countries, 2023 and 2024

U.S. Exports of Cut Flowers and Plants, by Top 10 Export Countries, 2023 and 2024

Graphs (3 graphs):

Retail Florist Sales in the U.S., 2019-2029

Number of Retail Florists in the U.S., 2019-2029

Retail Sales of Floriculture Products in the U.S., 2019-2029