State of the Industry: Greeting Cards in the U.S.

Published:  September 2025 (20th Edition)

Price:  $179.00

Report Contents:  (55 pages)

Written Analysis (42 pages):

Drivers of Industry Growth

Personalization and New Technologies Lead to More Upscale Purchases

Economic Trends and the Pandemic’s Impact on Greeting Card Sales

Emphasis on Environment and Sustainable Practices Fuels Demand

Greeting Card Product Trends

Retail Sales of Greeting Cards

E-Cards Helping to Expand Overall Greeting Card Sending Occasions

Greeting Card Sales by Occasion

Distribution Trends

Demographic Profile of Greeting Card Consumers

Publishers’ Sales

Producer Price Trends

Leading Greeting Card Companies

Social Media and Other Successful Marketing Strategies

Sources and Methodology

Statistical Tables (9 tables):

Retail Sales of Greeting Cards in the U.S., 2010-2029

Sales of E-Greeting Cards in the U.S., 2010-2029

Distribution of Greeting Card Sales in the U.S., by Occasion, 2023, 2024, 2025, and 2029

Distribution of Greeting Card Sales in the U.S., by Channel, 2023, 2024, 2025, and 2029

Demographic Profile of Greeting Card Consumers, 2024 and 2029

U.S. Publishers’ Sales of Greeting Cards, 2010-2029

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2023, 2024, 2025, and 2029

U.S. Producer Price Trends for Greeting Cards, 2010-2029

U.S. Producer Price Trends for Greeting Cards, Seasonal vs. Everyday, 2010-2029

Graphs (4 graphs):

Retail Sales of Greeting Cards in the U.S., 2019-2029

Distribution of Greeting Card Sales in the U.S., by Channel, 2024

Distribution of U.S. Publishers’ Sales of Greeting Cards, Single Cards vs. Multiple Cards/Boxed Cards, 2024

U.S. Producer Price Trends for Greeting Cards, 2019-2029